But, the lighter shades of blue in the brand color palette depicts the stability and openness of a brand. Darker shades of blue symbolize the trustworthy and secure nature of a brand. Blue – Different shades of blue deliver different emotions.Hence, most brand palettes use yellow to show that they are welcoming. Yellow – Yellow is an optimistic color which shows the positive nature of a brand.Meanwhile, the darker shade of green is used to symbolize cash, wealth, money, etc. Green – Lighter shades of green are used in brand color palettes to represent freshness, growth, cleanliness, eco-friendliness.So, let’s look at a few colors and understand what they indicate. Understanding what each color means will help you choose colors based on your transparent brand personality. For example, red indicates urgency whereas white depicts peace. Steps to formulate a brand color palette Step 1: Know your colorsĭifferent colors evoke a different set of emotions in the user. But, not anymore! We’ve created a guide with 4 simplified steps to make your own brand color palette. The entire process of creating a brand color palette can be quite nerve-wracking. So, we can see that colors largely impact consumer behavior.
Studies have proved that 60% of the customers decided their affinity to a brand purely based on the brand colors. Importance of a color palette for the brandĬolors play an important role in delivering the message and the idea behind your brand. Hence, it is important to choose your brand color palette with the utmost attention. The colors in your brand color palette will be used in your logo, on your website, in your business cards, etc. What is the brand color palette?Ī brand color palette includes a set of colors that represent your brand personality. Hence, if you want your brand to thrive, it is important that you understand the impact of colors.
Research shows that colors can have varying effects, from improving mood to causing fear or anxiety. The significance and consistency of color across logos and other brand assets are huge. A brand kit is the representation of the uniqueness your brand stands out.
Consumers recognize your brand based on the consistent effort towards creating a brand identity. With new brands emerging every other day, it is important to make sure that your brand stands out.
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